One of the best things you can do on your blog is to grow an email list. Why? Because it’s a great way to connect with your audience and market your site, products and services. The bigger your email list the more chances you can earn a pretty penny through affiliate marketing.
My personal sites have email lists that I regularly broadcast to using the Mailchimp platform. I build eDM’s from scratch – write content, create the artwork, test and send. All of the Mailchimp email templates I use have been codes by myself. My experience working for GE as a project manager gave me enormous exposure to email marketing. During my time at GE I built responsive (mobile friendly) eDM’s and broadcast them to audiences of 300,000+ customers. I also led the project to move all exisiting emails and templates to a newer Oracle Responsys platform.
Email platforms I am familiar with
- Salesforce Exact Target
- Mailchimp
- Oracle Responsys
Technical skills building emails
- Build responsive eDM’s using code (media queries)
- Design email and make creative using Photoshop and Indesign
- A/B testing
- Analytics